Overview

ValidGraph supports 25 standard Schema.org types with additional custom type support for Enterprise users. The available types increase with each tier.

How It Works

Free Tier (5 types)

– Article
– FAQPage
– BreadcrumbList
– Organization
– WebSite

Pro & Agency Tiers (25 types)

All Free types plus:
– Product
– Review
– Recipe
– Event
– LocalBusiness
– Person
– HowTo
– VideoObject
– Course
– JobPosting
– SoftwareApplication
– Book
– Movie
– MusicRecording
– Restaurant
– MedicalEntity
– RealEstateListing
– Vehicle
– FinancialProduct
– Service

Enterprise (25 + Custom)

All standard types plus user-defined custom types.

Related Features

– Custom Schema Types: Define additional types (Enterprise)
– Schema.org Vocabulary Reference: Property details for each type

Mini-Tutorial

Step 1: Check Your Tier

Free users can validate 5 types. Pro/Agency users get access to 25 standard types. Enterprise users can define custom types.

Step 2: See Which Types You Can Use

Navigate to Vocabulary to see the full list of available types for your plan.

Step 3: Start with Your Content Type

Identify what your page is. Is it:
– A blog post? Use Article
– A product listing? Use Product
– A recipe? Use Recipe
– An event? Use Event

Step 4: Implement Multiple Types

Many pages benefit from multiple schema types. For example:
– Product page: Use Product + Organization (brand) + AggregateRating (reviews)
– Recipe page: Use Recipe + Author (Person) + AggregateRating

Step 5: Validate Your Implementation

Use ValidGraph to validate your markup and see which schema types were detected.

Step 6: Expand Coverage

As you add more pages and schema types, your Site-Wide Score improves through type coverage.

Technical Details

Schema Type List by Tier

Free Tier (5 types):

[
  "Article",
  "FAQPage",
  "BreadcrumbList",
  "Organization",
  "WebSite"
]

Pro & Agency Tiers (25 types):

[
  "Article",
  "FAQPage",
  "BreadcrumbList",
  "Organization",
  "WebSite",
  "Product",
  "Review",
  "Recipe",
  "Event",
  "LocalBusiness",
  "Person",
  "HowTo",
  "VideoObject",
  "Course",
  "JobPosting",
  "SoftwareApplication",
  "Book",
  "Movie",
  "MusicRecording",
  "Restaurant",
  "MedicalEntity",
  "RealEstateListing",
  "Vehicle",
  "FinancialProduct",
  "Service"
]

Enterprise Tier (25 + Custom):
All standard types plus user-defined custom types.

Get Available Types

GET /api/v1/vocabulary/types?limit=100

Response:

{
  "types": [
    {
      "id": "Article",
      "name": "Article",
      "tier_available_from": "free",
      "description": "An article, such as a news article or piece of investigative report."
    },
    {
      "id": "Product",
      "name": "Product",
      "tier_available_from": "pro",
      "description": "Any offered product or service."
    }
  ],
  "available_in_current_plan": 25,
  "total_standard_types": 933
}

Type Distribution by Category

| Category | Types | Examples |
|———-|——-|———-|
| Content | 5 | Article, NewsArticle, BlogPosting |
| E-commerce | 8 | Product, Review, Offer, Price |
| Media | 6 | VideoObject, AudioObject, ImageObject |
| Organization | 4 | Organization, LocalBusiness, Corporation |
| Events | 3 | Event, EventSeries, VirtualEvent |
| Learning | 4 | Course, CourseInstance, EducationalOccupationalProgram |
| Health | 3 | MedicalEntity, MedicalCondition, Drug |
| Creative | 4 | Book, Movie, MusicRecording, CreativeWork |
| People & Places | 4 | Person, Place, PostalAddress |
| Other | — | 933 total from schema.org |

Type Hierarchy

Every schema type inherits from Thing (the root type):

Thing
├── Article
│   ├── NewsArticle
│   ├── BlogPosting
│   └── Report
├── Product
│   └── Vehicle
├── Event
└── ... (900+ types)

When you use a type, you automatically inherit properties from all its parents.

Checking Type Support

GET /api/v1/vocabulary/type/Product?check_availability=true

Response includes:

{
  "type": "Product",
  "available": true,
  "tier_available_from": "pro",
  "your_tier": "pro",
  "can_use": true
}

References

– Complete Schema.org Type Hierarchy
– Schema.org Class Documentation
– Type Relationships & Inheritance
– ValidGraph Supported Types List